We have had quite the ride this fall exploring the many angles of avatars. I admit that avatars are much more useful than I had initially realized. In fact, I didn’t even fully understand how often I was using this concept in my own work. And now, I’m more excited than ever to keep integrating this tool into my sales processes to close more deals and help more people get what they need to succeed.
Read MoreEventually, once you’ve done the research, drug yourself through the background work, properly imagined your avatar as the ideal customer, you’ll end up with a meeting on the books. You’re nervous. Sweating. Anxious for this half-hour call to go well because you know you might not get another chance. This is the moment when your avatar becomes a real person you’re having an actual conversation with.
Read MoreA couple of months ago I met with my coach for our usual session. As is typical for us, I had a few questions about aspects of a deal I was pushing through and he had a few things he wanted to follow up on from our last chat.
Read MoreGoal: Close more deals. Scruples: Not many.
I’m with you. I’ve been there. I’m still there y’all. Hungry for more. I’m always looking for ways to close more deals, help more clients, and make that commission check fatter. It’s my job and my passion.
Read MoreNow, when I say research don’t freak out y’all. I’m not talking about PhD-level thesis research here. Spending hours and hours researching before meeting face-to-face (or screen-to-screen) with a client is probably not going to help you too much in the long run.
Read MoreWe’ve all heard of an avatar. No, not the blue aliens made famous by James Cameron’s movie. You know, the sales avatar. The “magic” marketing tool that helps you get inside your customers’ heads and relate to them so you can sell more products and make bookoos of cash.
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